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Dell Computer Company sells custom built computers directly to the customer wherever in the world. With the power of direct and Dell's team of talented people, it provides customers with superb value; high-quality, relevant technology; customized systems; superior service and support. Dell will establish a new direction, create a new method and search for a new track to make the products and services that are easy to buy, use and recycle. Dell will become the best computer company in the world and people will regard Dell as their fist choice. Dell can help people to change their ways on work, study and communion with each other. Dell's greatest source of optimism lies with customers and Dell's dedication to these principles continues to benefit customers first. External Audit or Assessment External audit can approximately separate to 5 parts: (1) Economic forces (2) Social, Cultural, Demographic, and Environmental forces (3) Political, Legal, and Governmental forces (4) Technological forces (5) Competitive forces. The changes of external audit will influence the variety of the products and the requirements of the consumers. If we can realize and utilize the external audit then we can catch the opportunity and make a success in the competitive market. Now, aim at Dell Computer Company, we choose some primary forces, which can make great opportunity or crisis to Dell, as our focuses. 1. THREAT Since the American market occupied 70% of Dell¡¯s net revenue in 2002, so we will focus on it to illuminate the effects of economic forces. Some examples are listed below: (1) US Economy Stays Lackluster In 2003 Q1 ¡°The US economy continued to struggle in the first quarter of the year. Real GDP grew at an annual rate of 1.6% in the first quarter, a minimal improvement from the sluggish 1.4% pace of the fourth quarter.¡± [1] The US economy continues to disinflate.
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