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KISS The rock group Kiss has existed for over three decades. The reasons for the brands success and long life can be found in the history of the groups cross-marketing and cross-promotion. The band is also responsible for many non-media goods. The band Kiss was formed in 1972 by rhythm guitar player/vocalist Paul Stanley and bass player/vocalist Gene Simmons. Shortly after the formation of the band, Simmons recruited drummer/vocalist Peter Criss and lead guitar player/vocalist Ace Frehley. According to VH1.com, “at their second show at the Hotel Diplomat, Manhattan, in 1973, Flipside producer Bill Aucoin offered the band a management contract, and within two weeks they were signed to Neil Bogart's recently established Casablanca Records.”(VH1.com) Kiss then released their first three albums having what VH1.com considers a “modicum of success”.
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