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This article discusses the consumer issues that CPA’s and CA’s are facing today with the web as a new market medium. Since a website can be created quickly, inexpensively and at almost any location in the world, the consumer may question the very existence of the business. Because of these concerns, the CPA/CA Webtrust, a unique seal of assurance for electronic commerce, was launched. CPA/CA Webtrust is designed to instill confidence in consumers and entities conducting business transactions over the Internet.
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