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Marketing strategies for large and small companies are constantly evolving to keep up with new technology. For the past ten years or so, marketers have been hard at work defining the way business touch their target markets through the use of the Internet. The Internet has become a tool for marketers to collect data and analyze their target markets for possible opportunities or changes in the market place. Within this same time period there has been an explosion in the dot com business, but more recently we have seen many dot com companies fail because of the uncertainties of the Internet. However, there are a few companies that, in my opinion, have a solid business plan and the use of the Internet. Yahoo Inc. is a marketing powerhouse when it comes to the Internet.
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