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Targeting Market The company’s most important technique is target marketing. Creston Vineyards first need to understand that wine drinkers come from all different types of social and economical backgrounds, some proposed ideas would include: Sponsors’ events -Specifically aimed at all sorts of consumers: blacks, whites, blue-collar workers Computer-buffs Sports fans/events-Sports fans make up a large, diverse population. Target the National Football League franchises, college sports teams, professional basketball, hockey, and the PGA Tour. Pros To eliminate any question of underage/irresponsible drinking perhaps have a intermediarie perform what companies like Anheiser Busch or Miller Brewing Co. have done over the years, some of their most successful advertising campaigns have been targeted for promoting underage drinking. Anheuser-Busch Super Bowl Ad encourages parents to talk to teens to prevent illegal drinking. It is evident; alcohol advertising is subject to serious debate.
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