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Analyse and discuss a marketing campaign for an artist or band. Discuss the images that are used. What do they suggest about the artist, how effective do you believe them to be? Curtis Jackson, otherwise known as 50 Cent has become an overnight sensation. He is now the undisputed heavyweight champion of gangster rap, a version of hip-hop that glorifies guns, violence and confrontation. His latest CD, “get rich or die trying” has sold more than 5 million copies. However, there are many explanations of 50’s extraordinary success. Firstly, people have become frustrated with the lack of new hip-hop artists and want to hear a new voice. ‘Artists such as Jay-z, Ja rule and Busta Rhymes have been in the charts for a while’ says Elizabeth Mendez Berry, a music editor of Vibe magazine. Another possible answer to 50’s success is his relationship with Eminem, an artist who has had a huge impact on the hip-hop culture. Eminem and 50 are both associated with Dr, Dre, who is one of the most significant producers in the hip-hop industry. 50 Cent’s association with Eminem and Dr, Dre has earned him a lot of respect. In addition, to benefiting from the publicity, reputation and an increase in record sales, he has been able to attract a huge audience of Eminem fans almost instantly.
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