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sail boatclub markeingt comunication plan
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Marketing Audit External audit Political Germany has become the largest country in Europe since the unification in 1990 which brought about 16 million new consumers in the former German Democratic Republic. German imports of fresh avocado from non-EU sources have. One reason for this is that Germany now imports 43.6 and 18.0 percent, respectively, of its avocados from France and the Netherlands, which are re-exporting non-EU product There are no regulations in the Federal Republic of Germany which bind foreign suppliers to a specific distribution channel. Whether goods cleared by customs, for example foodstuffs, can be offered or sold in Germany depends on the regulations of the German foodstuffs law. Import Turnover Tax is normally charged on imports into the Federal Republic of Germany. The rate of tax for agricultural products is set at 7 per cent of the customs value. Quality standards The EU has agreed on a set of common standards for a range of fresh horticultural produce. They establish a specification for the commodity, and provide a simple classification based on quality and size. As a minimum requirement all produce must be • intact • sound • clean • sufficiently developed or ripe. packaging Germany, one of the most environmentally sensitive members of the Community, was the first country in the world to enact legislation affecting packaging, which was introduced progressively from 1991 to 1993. The distribution and processing industries have had to develop new systems for either re-using packaging or re-cycling the packing material. Imported products fall under the same legislation. Economic Germany consumers place particular importance on price GDP: US$2,040 billion GDP per head: US$24,900 Annual growth: 2.7% Inflation: 1% Social The European consumer has become very discerning and requires high quality fruits and vegetables.
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