|
|
|
|
|
Krisoy Kreme Marketing Concept
|
|
|
Sarah Houck Ivan Serrano Kellie Simler Mission Statement All products we make in our stores will have a quality second to none. The starting point in controlling product quality is controlling the quality and freshness of the ingredients. We will be thoroughly prepared to execute growth initiatives when they become needed. We view quality, service, and innovation as keys to creating and maintaining a competitive advantage. We view our company as a set of capabilities, not just a product or brand. Focus Our focus for this presentation and the remainder of our project is the doughnut product line at Krispy Kreme. Competition Direct Competitors: Dunkin Doughnuts Tim Horton’s Local Bakeries Grocery Stores Indirect Competitors: Starbuck’s Noah’s Bagels Other Coffee Shops Ice Cream Stores Marketing Concept Krispy Kreme does not have a production orientation because they focus on their customers needs/wants. We believe Krispy Kreme practices the marketing concept effectively through their marketing orientation. Evidence of an Effective Marketing Concept Customer Satisfaction Total Company Effort Profit as an Objective Krispy Kreme has adopted the marketing concept by seeing customer satisfaction as the path to profits.
|
|
|
|
Still Can't Find What Your Looking For? Then Try a Essay Search!
|
