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MATRIX AS A POPULAR PRODUCT
In our time, we use the term ‘popular’. It means that basically known by amount of people. Immediate products are the product of the popular culture that we have and we are in without realizing. Unlike popular culture, there is a high culture, which is defined, social, educated and thoughtful. The product of popular culture is not thoughtful and original. It is not individual expression and so on. Popular culture has commercial function. Originality is risky because it has to be understood easily to be sold to the mass. There is no worry about if popular culture should give message to people or not. It doesn’t care this it just entertains people. Hollywood cinema, pop music, fictions, sit-coms and many others can be counted as product of popular culture. Matrix is one of the popular culture’s products. To sum up in the film, Keanu Reeves plays Tom Anderson, a computer programmer by day, and a computer hacker by night (his nickname is Neo). Towards the opening of the film, Neo is contacted by a strange woman named Trinity (Carrie-Anne Moss). He enters in the adventure to discover The Matrix. It is about conflict between reality and virtual, imaginary. If we turn back the popular culture, today, cultural production is more widespread. Many people are engaged by cultural texts. Culture starts to belong everybody. Emergence of new forms of culture and new means of distribution lead a popular culture criticism. There are two different critiques. The first one is conservative critique of popular culture and the other is leftist/liberal critique. For conservatives, there is a natural order in society and the order is good. Elite is monopoly over culture. Popular culture diminishes elite’s priority. So there is a critique of popular culture. The loss of control over masses is their argument. Elites are not the leaders anymore in terms of art. By those things there is a loss of tradition. Popular culture may violate the traditional ways. Conservatives think that there is a natural order in society, which is good and in the film we see this order is broken. Q.D Leavis claims that popular art and high art are both art but she asks the reason of presence of art.
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