|
|
|
|
|
Kohinoor textiles- yesterday, today & tommorrow
|
|
|
The study is focused on the analysis of the work behavior of Kohinoor Textile Mills (KTML), Rawalpindi. The study also encompasses major forces of external environment that significantly influence the products of Kohinoor. The report will address various factors of task environment like customers, competitors, suppliers, labor supply and the role of Government Agencies. The Technological Element, Economic Factor, Legal-political Element, Sociocultural and International Element will also be taken into account. The focus of the study is to access the environmental dynamism and complexity. INTRODUCTION Kohinoor Textile Mills Limited, a division of Kohinoor Maple Leaf Group (KMLG), was established in 1953, initially with 25,000 spindles and 600 looms with further expansion in 1955. The company embarked upon a program of modernization and in the last decade, replacement and refurbishment has seen the installation of high technology processing, printing and finishing facilities. The company deals with three major processes of textile i.e. spinning, processing and stitching. Commercial processing for customers, which was not originally envisioned, has also begun at KTML. Presently, the unit comprises 73, 000 spindle, 672 rotors along-with complete processing capabilities for scouring and bleaching, mercerizing, dyeing, printing and stitching. Weaving no longer exists at the plant which has since been relocated to two sister companies, Kohinoor Weaving Mills Limited and Kohinoor Raiwind Mills Limited. The company plant has been equipped from Crosrol U.K. and Toyoda, Japan and is located at Peshawar road Rawalpindi. The company’s products are sold in both local and foreign markets. More than 80 % of products are targeting the major markets in United States, United Kingdom/ Europe, South Africa, South East Asia, Hong Kong, Australia and Japan. A regular export to these countries is a testimony to an ever-growing list of satisfied customers, who perceive KTML as a manufacturer of quality textiles. Kohinoor Textile Mills Limited was certified to ISO 9001 by Lloyds Register Quality Assurance, UK on December 16, 1998. OBJECTIVES The main objectives of the study are listed as under: · To study the work behavior at Kohinoor Textile Mills · To analyze the internal and external environment and its impact upon export. · To evaluate the environmental uncertainty in the light of SWOT Analysis. LITERATURE REVIEW The study is focused to access the work behavior, internal and external environment and environmental uncertainty. The external environment comprises of Task and Mega environments. The customers, competitors, suppliers, labor supply and government agencies are parts of Task environment whereas the Mega environment comprises of technological, economic, legal-political, sociocultural and international elements. TASK ENVIRONMENT The specific outside elements with which an organization interfaces in the course of conducting its business. The major elements of task environment are as under: Customers and Clients Those individuals and organizations that purchase an organization’s products and/or services are called customers. The firms are making efforts to meet the customer demands. Competitors Other organizations that either offer or have a high potential of offering rival products or services. Organizations need to be concerned about their known as well as potential competitors. Suppliers Those organizations and individuals that supply the recourses an organization needs to conduct its operations. The organizations may have a single supplier or multiple suppliers. Labor Supply Those individuals who are potentially employed by an organization. The ability to attract, motivate and retain the human resources is necessary for organizations to provide competitive products and services. Government Agencies These are various agencies that provide services and monitor compliance with laws and regulations at local, state or regional, and national levels. MEGA ENVIRONMENT The broad conditions and trends in the societies in which an organization operates is called mega environment. The elements of mega environment are described as under: Technological Element The current state of knowledge regarding the production of products and services.In order to remain competitive, organizations must stay abreast of current technological developments. Economic Element The system of producing, distributing and consuming wealth. The organizations are influenced by a variety of economic factor over which they have little independent control such as interest rates and recessions. Legal-political Element The legal and governmental systems within which an organization must function. Trends in politics and government regulations influence the operations of the company. Sociocultural Element The attitudes, values, norms, beliefs, behaviors and associated demographic trends those are characteristic of a given geographic area. The company faces the challenge of understanding various sociocultural differences among countries that may influence the competitive success. International Element The developments in countries outside an organization’s home country that have the potential to influence the organization. International development can affect the ability of an organization to conduct business abroad. ENVIRONMENTAL UNCERTAINTY It is a condition in which the future environmental circumstances affecting an organization cannot be accurately accessed and predicted. The environmental uncertainty is a function of complexity and dynamism. Environmental Complexity The number of elements in an organization’s environment and their degree of similarity is called Environmental Complexity. Environments having small number of similar external elements are homogenous and environments having large number of dissimilar items are heterogeneous. Environmental Dynamism It is the rate and predictability of change in the elements of an organization’s environment. Environments having predictable and low rate of change are considered to be stable whereas the environments in which rate of change is slow and relatively unpredictable are said to be unstable.
|
|
|
|
Still Can't Find What Your Looking For? Then Try a Essay Search!
|
