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Introduction Before we discuss this topic, we need to talk about what online bookshop is. A simple definition for online bookshop is the company can sell the book through the internet. It’s easy for the customer to get the book just sitting in front of the computer. And online bookshop is a new and potential marketing for book sales. E-commerce would not exist without the global network of computers called the Internet, in recent 10 years; the Internet has grown at an unprecedented rate. “Considering that e-business as a concept was not part of most people's vocabularies before the 1990s, the number of technologies and processes that have been developed since then is staggering. Some, such as Amazon.com's "1-Click" checkout procedure, have revolutionized the way people buy products, while others, such as smart cards, have changed both enterprise and e-commerce transactions.”[1] Now, E-commerce become more and more popular, comparing the traditional bookshop, online bookshop has its own special advantages which the traditional bookshop hasn’t.
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