|
|
|
| This is only the first few lines of this paper. If you would like to view the entire paper you need to register for free here. If you are already a member then login here. |
| Word Count: |
543 |
|
|
|
Niemans
|
|
|
1. SWOT Analysis a. Strengths – One of Neiman Marcus’ biggest strengths is its brand recognition. Everybody knows what he or she is getting when they walk into Neiman's. The relationships that their salespeople have with their clientele are also helpful to increase sales. The personal one on one style will keep bringing people back. b. Weaknesses – Neiman’s sells products that are for a very specific, niche group. Their products do not and cannot appeal to the masses. It will be difficult to attract the occasional shopper because of how highly priced their goods are. c. Opportunities - Neiman’s has a good opportunity to target the occasional shopper. They already have them coming in their doors, they just need to figure out how to educate and retain them. d. Threats – One on Neiman’s main threats is the economy.
|
|
|
|
Still Can't Find What Your Looking For? Then Try a Essay Search!
|
