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SCMP
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1. What are the general opportunities and threats for electronic publishing? What factors are specific to the Hong Kong and / or Greater China Market? Opportunities in General Globalization of the Business With the global access to the Internet, electronic news publishers could reach countries that are originally out of touch to its circulation network. Such global presence increases the market space and exposes the publishers to a larger number of potential readers and thus more business opportunities. Internet Advertising as an Cost Effective Advertising Channel Comparing with using traditional advertising channels like TV commercials and print advertisements, the cost of Internet advertising is much lower. Therefore, companies with limited advertising budget are appealed to this channel. Also, as advertisers could reach additional market segments like web-surfers, Internet advertising is also adopted as a popular compliment to traditional channels. Compliment to Print Newspapers With the feasibility of round the clock updating and the relatively lower cost for additional space, electronic news publishers could provide more timely and in-depth information to satisfy readers with stronger needs on such information.
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