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Case Study of Amazon.com
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Question #1: What is the strategic direction of Amazon.com? What is Amazon.com’s mission statement? Amazon’s mission statement is as follows: “Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” (Amazon.com, http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-faq>.) Question #2: Amazon.com’s Core Competencies are: a.) Amazon possesses a wealth of experienced programmers and developers who are helping to lead the company to financial profit. b.) With a leader such as Jeff Bezos at the helm, the company has been able to survive through hard times and today this day become a huge success. Great leaders inspire people to greatness. c.) Email support by Amazon is a huge success that has rolled over to repeat business and overall a positive feel from the internet giant. Question #3: Amazon.com relies heavily on the wide spread use of the internet and internet connections is every home. With the popularity of faster internet connections business are finding more people are looking online as opposed to merely going to a local retail store. For a backbone operation Amazon has utilized a very robust and stable Sun platform running a UNIX/LINUX operating system. Amazon has migrated all of their web servers over to the newer LINUX OS, while leaving its Data Center on the older UNIX platform. With this they configuration they will provide an uptime acceptable to both management within Amazon and its end users.
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