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In this article written by Doris Kolb, a Professor of Chemistry at Illinois Central College, the basic concept of pH is reviewed. The article starts off with the quote: “If pH is a measure of acidity, then how is it that pH goes up when the acidity goes down?” This question is one that confused me when I first started learning about the basics of pH, but Kolb does a good job of breaking down the components of the concept of pH and explaining them in depth.