|
|
|
|
|
Ericsson in the Global Enviroment
|
|
|
B. Ericsson in the Global Environment Stereotypes have been attached to many things; from groups of peoples to certain industries. Ericsson as the “world-leading telecommunications provider” also has it’s own set of stereotypes. Swedes are seen as a cold, reserved and sterile society, and their company is thought that it just sells phones. Globalization has proven to be challenging because Ericsson’s top executives had to implement a plan that would allow for their company to be seen in a different way. When doing business outside of Sweden the CEO soon realized that preconceived notions can be harmful to a companies image and must be changed through providing excellent services and also giving back to society. Ericsson has definitely been affected by the technology bust of recent years. However in an effort to still make forecasted profits, the firm has had to reach new markets, which includes developing nations. New areas that are being reached consist of China, Russia and the African nation of Nigeria. All three of these markets are reacting differently to the new technology and therefore will be explained separately. China is slowly emerging into a consumer nation. Restrictions that the Communist government once placed on goods are being lifted allowing for an increase in trade. Ericsson has become a major player catering to a country that has over 190 million cell phone users, and an estimated 5 million subscribers signing contracts each month Ericsson did a poor job of catering to the Chinese people. In the last few decades Ericsson has seen a loss in market share in the cellular handsets, mostly to Nokia and Motorola.
|
|
|
|
Still Can't Find What Your Looking For? Then Try a Essay Search!
|
