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The following report contains 2 financial statement analyses of 2 companies in cosmetic industry. One is Avon, an American cosmetic company, which is well-known by its direct selling channel; another is Shiseido, a large Japanese cosmetic company. Both of these 2 companies have large operations all over the world. Although Avon and Shiseido have different level consumers according to the price of their products, they are both successful in cosmetic industry.
